School Communication that Works: A Patron-focused Approach to Delivering Your Message

The foundation of successful school district/community relationships is communication that focuses on what most interests average residents – no matter what you, as a school district leader, believe they should be interested in. Communicate in their language, at their level of interest, and at their pace, and you and your patrons will soon be headed in the same direction more often than not.

Based on more than 20 years of research data, and filled with real-life examples and specific recomme...