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Schweppes - how the beverage brand affects UK's consumer behaviour: Beeinflussung des Konsumentenverhaltens der Schweppes Kunden in Großbritannien durch einen geeigneten Marketing-Mix

By Benjamin Buchwald
eBook
$20.50
By Benjamin Buchwald
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Document from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Anglia Ruskin University (Ashcroft International Business School Cambridge), language: English, abstract: 'Sch...' - are you familiar with that sound? It is the sparkling bubbles coming out of a bottle when you open it. But you knew that before, didn't you? And, be honest, right now you have an image of a special bottle in your head: A bottle labelled 'Schweppes'. Isn't it ama...

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