Science Blogging: The Essential Guide

Science Blogging: The Essential Guide


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Here is the essential how-to guide for communicating scientific research and discoveries online, ideal for journalists, researchers, and public information officers looking to reach a wide lay audience. Drawing on the cumulative experience of twenty-seven of the greatest minds in scientific communication, this invaluable handbook targets the specific questions and concerns of the scientific community, offering help in a wide range of digital areas, including blogging, creating podcasts, tweeting, and more. With step-by-step guidance and one-stop expertise, this is the book every scientist, science writer, and practitioner needs to approach the Wild West of the Web with knowledge and confidence.

Product Details

ISBN-13: 9780300197556
Publisher: Yale University Press
Publication date: 03/01/2016
Pages: 288
Product dimensions: 5.50(w) x 8.20(h) x 0.90(d)

About the Author

Christie Wilcox blogs at Science Sushi, hosted by Discover. Bethany Brookshire writes Scicurious, hosted by Science News, and Eureka! Lab, hosted by Society for Science & the Public. Jason G. Goldman has written blogs for Scientific American, Conservation Magazine, Earth Touch News, io9, and more.

Table of Contents

Preface ix

1 To Blog or Not to Blog Christie Wilcox 1

2 From Page to Pixel: A Personal History of Science Blogging Carl Zimmer 13

3 How to Set Up a Science Blog Khalil A. Cassimally 21

4 Using Science Art and Imagery in a Blog Glendon Mellow 30

5 Building an Audience for Your Blog Ed Yong 41

6 Ethical Considerations for Science Bloggers Janet D. Stemwedel 50

7 The Deal with Networks Danielle N. Lee 60

8 Indie Blogging: On Being a "Ronin" Zen Faulkes 70

9 Getting Interactive Rose Eveleth 79

10 Brevity Is the Soul of Microblogging Joe Hanson 87

11 Science and the Art of Personal Storytelling Ben Lillie 96

12 Using Social Media to Diversify Science Alberto I. Roca 104

13 I'm Not Going to Tell You How to Be a Woman Science Blogger Kate Clancy 116

14 Blogging as an Early Career Journalist Colin Schultz 125

15 Institutional Blogging Karl Bates 133

16 Blogging as a Resource for Science Education Marie-Claire Shanahan 143

17 Communicating Science as a Graduate Student Jason C. Goldman 153

18 Blogging on the Tenure Track Greg Gbur 162

19 Metrics: Measuring the Success of Your Blog Matt Shipman 172

20 Toot Your Own Horn: Self-Promotion in Social Media Liz Neeley 181

21 Blogging at Scientific Conferences Travis Saunders Peter Janiszewski 192

22 Tackling the Hard Sciences Rhett Allain 205

23 Blogging about Controversial Topics Emily Willingham 215

24 Persuading the Unpersuadable: Deniers, Cynics, and Trolls Melanie Tannenbaum 224

25 Who's Paying? Science Blogging and Money Bethany Brookshire 233

26 From Science Blog to Book Brian Switek, Laetaps 243

Afterword Paige Jarreau 251

Acknowledgments 257

Index 259

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