Science v. Story: Narrative Strategies for Science Communicators

Uncovering common threads across types of science skepticism to show why these controversial narratives stick and how we can more effectively counter them through storytelling

Science v. Story analyzes four scientific controversies—climate change, evolution, vaccination, and COVID—19—through the lens of storytelling. Instead of viewing stories as adversaries to scientific practices, Emma Frances Bloomfield demonstrates how storytelling is integral to science communication. Drawing from narr...