Search Patterns: Design for Discovery

Search Patterns: Design for Discovery

by Peter Morville, Jeffery Callender


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Product Details

ISBN-13: 9780596802271
Publisher: O'Reilly Media, Incorporated
Publication date: 02/02/2010
Pages: 180
Product dimensions: 6.90(w) x 9.10(h) x 0.40(d)

About the Author

Peter Morville is president of Semantic Studios, an information architecture, user experience, and findability consultancy. Since 1994, he has advised such clients as AT&T, Harvard, IBM, the Library of Congress, Microsoft, the National Cancer Institute, Vodafone, and the Weather Channel. Peter is best known as a founding father of information architecture, having co-authored the field's best-selling book, Information Architecture for the World Wide Web. Peter has served on the faculty at the University of Michigan's School of Information and on the advisory board of the Information Architecture Institute. He delivers keynotes and seminars at international events, and his work has been featured in major publications including Business Week , The Economist , Fortune , and The Wall Street Journal. You can contact Peter Morville by email ( You can also find him online at,, and

Jeff Callender is vice president and design director of Q LTD, a strategic design consultancy with a global reach. Jeff is focused on bringing clarity to everyday graphic communications that promote positive user experiences. His wide body of work includes design for brand identity, user interface, print collateral, packaging, tradeshow, and exhibit graphics for a variety of clients including AT&T, Converse, Dow, NuStep, Jensen, ProQuest, and SIGGRAPH. Jeff has taught graphic design at the University of Michigan and lectured at the Stephen M. Ross School of Business and the SIGGRAPH Conference on Computer Graphics and Interactive Techniques.

Table of Contents

Chapter 1: Pattern Recognition;
1.1 Understanding Search;
1.2 The Discovery of Color;
1.3 Elephant in the Room;
1.4 A Mapmaker's Manifesto;
1.5 Apophenia Redux;
Chapter 2: The Anatomy of Search;
2.1 Users;
2.2 Interface;
2.3 Engine;
2.4 Content;
2.5 Creators;
2.6 Context;
Chapter 3: Behavior;
3.1 Patterns of Behavior;
3.2 Elements of Interaction;
3.3 Principles of Design;
Chapter 4: Design Patterns;
4.1 Autocomplete;
4.2 Best First;
4.3 Federated Search;
4.4 Faceted Navigation;
4.5 Advanced Search;
4.6 Personalization;
4.7 Pagination;
4.8 Structured Results;
4.9 Actionable Results;
4.10 Unified Discovery;
4.11 The End of the Beginning;
Chapter 5: Engines of Discovery;
5.1 Category;
5.2 Topic;
5.3 Format;
5.4 Audience;
5.5 Platform;
5.6 Mode;
Chapter 6: Tangible Futures;
6.1 Methods and Deliverables;
6.2 Search Scenarios;
6.3 Experience Discovery;
Recommended Reading;

What People are Saying About This

From the Publisher

I love this book! Thanks to Peter and Jeffery, I now know that search (yes, boring old yucky who cares search) is one of the coolest ways around of looking at the world.

— Dan Roam, Author, The Back of the Napkin

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