Second Nature: How to Build Ecohabits That Stick

Second Nature: How to Build Ecohabits That Stick is your guide to overcoming the biggest barrier to sustainable living: your brain.

You want to live more sustainably. You've tried. It didn't stick.

Not because you don't care. Because most sustainability advice ignores how habits actually form.

Second Nature shows you how to make sustainable behavior automatic.

Drawing on real-world climate and sustainability experience, Lori Downs breaks down the psychology of habits and gives you a clear syste...