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Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business

By Kay-Yut Chen, Marina Krakovsky
eBook
$14.99
By Kay-Yut Chen, Marina Krakovsky
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Taking the findings of behavioral economics from the cocktail party to the boardroom.

Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companie...

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