Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program

Aligning information security to the goals and strategies of the business is paramount for ensuring risks are addressed, without an abundance of negative impacts to the company. But how does a Chief Information Security Officer (CISO) accomplish effective alignment? A security executive must understand the detailed needs of business leaders and stakeholders from across all corners of the company. We cannot rely on a standard cadence of general security discussions across all of the lines of...