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Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

By Clayton M. Christensen, Scott D. Anthony, Erik A. Roth
eBook
$34.99
By Clayton M. Christensen, Scott D. Anthony, Erik A. Roth
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Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books T...

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