Sell More Faster: The Ultimate Sales Playbook for Startups

Sell More Faster: The Ultimate Sales Playbook for Startups

by Amos Schwartzfarb


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From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1

Most startups fail because they can’t grow revenue early or quickly enough. Startup CEOs will tell you their early missteps can be attributed to not finding their product market fit early enough, or at all. Founders overspend time and money trying to find product-market fit and make false starts, follow the wrong signals, and struggle to generate enough revenue to scale and raise funding. And all the while they never really knew who their customers were, what product they really needed, and why they needed it. But it doesn’t have to be this way, and founders don’t need to face it alone. Through expert guidance and experienced mentorship, every startup can avoid these pitfalls.

The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from Managing Director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap. Schwartzfarb, and the Techstars Worldwide Network of more than 10,000 mentors do one thing better than anyone: help startup entrepreneurs succeed. They know how to sell, how to hire people who know how to sell, and how to use sales to gain venture funding—and now you can, too.

Sell More Faster delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds. This valuable resource delivers:

  • A comprehensive playbook to identify product market direction and product market fit
  • Expert advice on building a diverse sales team and how to identify, recruit, and train the kinds of team members you need
  • Models and best practices for sales funnels, pricing, compensation, and scaling
  • A roadmap to create a repeatable and measurable path to find product-market fit
  • Aggregated knowledge from Techstars leaders and industry experts

Sell More Faster is an indispensable guide for entrepreneurs seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.

Product Details

ISBN-13: 9781119597803
Publisher: Wiley
Publication date: 09/04/2019
Series: Techstars Series
Pages: 192
Sales rank: 594,055
Product dimensions: 9.00(w) x 5.90(h) x 0.90(d)

About the Author

AMOS SCHWARTZFARB is the managing director of Techstars Austin, an early-stage investor, and startup operating executive with more than 20 years of sales, sales leadership, and strategy experience in digital, advertising, entertainment, and software. Amos's specific expertise is identifying product-market fit and go-to-market strategy. Amos's role in the Techstars organization includes mentoring, recruiting, and investing on behalf of the company around the world.

Table of Contents



Introduction: Sell More Faster—Why You Need to Read This Book 17

Starting Up 10

About this Book 15

Chapter 1: The W3 Framework (Who, What and Why) 17

Where The Heck Do I Start? 17

WHO Are You Selling To 21

WHAT Is Your Customer Buying 24

WHY Is Your Customer Buying It 27

Putting W3 Together 32

Chapter 2: Finding Your First Customers 38

The W3 Framework Is Worthless. . .Until You Test It! 39

The Wrong W3 40

Sales vs Customer Development 45

How to find your ICP (Ideal Customer Profile) 48

Product Market Direction and The Quest For Product Market Fit 54

Chapter 3: YOUR Sales Process—The Road to Repeatability 58

Why Having and Knowing Your Sales Process Is Important 59

Teasing out YOUR first sales process 62

Building Your Sales Model Through (Not) Guessing 69

Your CRM Blueprint and Early Sales Model 72

Chapter 4: Getting To Repeatability 78

How Do You Know When You’ve Made A Sale 78

Value Trading and Pricing 80

Negotiation 101 84

The Process of Making a Deal 87

Chapter 5: Scaling Your Team For Speed 91

Knowing When It’s Time to Hit the Gas on Hiring 91

Your First Sales Hire 93

Finding Repeatability In Hiring 101

Paying Sales People 110

Chapter 6: Big Businesses are Built After the Sale is Closed 118

Part 1: Keeping the Momentum Going 118

Part 2: Customer-Centric Cultures Win 121

Part 3: The POST Sales Process 122

Part 4: Retention and Growing Your Revenue Base 126

Chapter 7: Now Go Out and Sell More Faster! 131

Take the Long View 131

Implementing What You’ve Learned 132

Revel in Your Passion 133

About the Author


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