Sell the Way You Buy

When was the last time you enjoyed talking to a salesperson?

While a Vice President at Salesforce, David Priemer had an epiphany: the very sales tactics his team was using were not working on him. While the company—and his entire profession—was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: they were not selling the way they buy.
The truth is that, as buyers, we’re not often aware of the pathways and
mechanisms by which we make purchasing decisions...