Overview
★ "This book is a true testament to the incredible depth and breadth of knowledge that Teresa has on the topic of sponsorship. She helps the reader understand the components of the sponsorship recruitment and retention process and shares best practices that anyone can implement." — Suzanne Neve CEO, Florida Festivals & Events Association ★
★ "There is an abundance of knowledge and information that can be gained by reading about Teresa and her team's strategy towards sponsorships and activations." — Dan Floyd COO, Hood to Coast Relay and Race Series ★
★ "This book not only breaks down how to sell more sponsorships, it dives deeper into what sponsors are looking for, the importance of sponsor activations, and most important of all – the "why" behind sponsorship decisions. This book is a must have for every event, whether you're a community event with 2,000 attendees or a large festival with 100,000+ attendees." — Ryan Kintz Founder & CEO, Afton Tickets ★
★ "Finally a book that hits that big gap between soliciting donations and raising hundreds of thousands for a mega-event! This book should be required reading for anyone serious about sponsorships but doesn't know how to get started." — Dan Cormany, PhD Florida International University ★
★ "Teresa understands sponsorships through the lens of the brand -- strategic activation and attendee experience creation -- on a level that few people grasp on the sponsor sales side of the industry. She's been able to distill that understanding into a concise set of core concepts and lessons within this book is even more impressive." — Michael Bleau CEO & Co-Founder, EventHub ★
★ "Teresa makes the daunting task of selling sponsorships for events easy in this book! She gives the reader a play-by-play approach and excellent examples of what works, what could go wrong, and even, what NOT to do. Her industry experience shines through and helps those who are new to the sponsorship game become successful." — Kate Price-Howard, PhD Troy University ★
✓ Do you need Sponsorship dollars for your Event but cannot seem to land it?
✓ Do you feel overwhelmed and lost when it comes to finding Sponsors?
Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors walks you through all the sponsorship steps including finding prospects and their contact information, creating winning proposals, and most importantly landing sponsorship deals.
You don't have to be Coachella to sell sponsorships, you just have to know what sponsors want! Stop agonizing over sponsorship revenue, it's time for you to go get it!
Based on practical, first-hand sponsorship sales experience, Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors is filled with real-world insights from working with actual events and sponsorship successes (and a few mistakes). Throughout the book, you'll find guidance and proven examples of what works: sales scripts, sponsorship decks, finding decision makers, creative activations, sponsor recaps, and more. Author Teresa Stas takes you through
the sponsorship sales and management process from beginning to end, helping you not only attract sponsors for your event, but keep them coming back.
As the founder and CEO of Green Cactus Live Event Sponsorship Agency, Author Teresa Stas has over 17 years of experience in sponsorship sales and marketing, brokering millions of dollars in sponsorships for her clients, and working with local, regional and major national brands. Teresa is a national speaker on the topic of sponsorships, online course creator, and authors the column "Small Event, Big Sponsors" for International Festivals and Events "ie" Magazine.
Product Details
| BN ID: | 2940162935421 |
|---|---|
| Publisher: | Red Pineapple Print |
| Publication date: | 10/10/2020 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 6 MB |