Selling and Negotiation Skills: A Pragmatic Approach

This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environment.

The volume covers various negotiation approaches, strategies, tactics and styles that are adaptable and compatible with emerging business models and technologies. Businesses worldwide are adapting to changing consumer behaviour and focusing on more sustainable and future-ready selling and negotiation strategies. Richly illustrated with examp...