Selling and Sales Management

Selling and Sales Management


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Product Details

ISBN-13: 9780273642107
Publisher: Trans-Atlantic Publications, Incorporated
Publication date: 11/01/2000
Edition description: Subsequent
Pages: 472
Product dimensions: 7.44(w) x 9.69(h) x (d)

Table of Contents

Part One Sales perspective

1 Development and role of selling in marketing
2 Sales strategies

Part Two Sales environment

3 Consumer and organisational buyer behaviour
4 Sales settings
5 International selling
6 Law and ethical issues

Part Three Sales technique

7 Sales responsibilities and preparation
8 Personal selling skills
9 Key account management
10 Relationship selling
11 Direct marketing
12 Internet and IT applications in selling and sales management

Part Four Sales management

13 Recruitment and selection
14 Motivation and training
15 Organisation and control
16 Sales forecasting and budgeting
17 Salesforce evaluation

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