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Selling and Sales Management

By David Jobber, Kenneth Le Meunier-Fitzhugh, Geoffrey Lancaster
Paperback
$96.98
By David Jobber, Kenneth Le Meunier-Fitzhugh, Geoffrey Lancaster
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This sales management text covers topics such as direct marketing, computer aided sales support, trade marketing, major account selling and forecasting. It includes a range of examples and cases as well as exam questions for student self-testing.

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BusinessMarketing & SalesManagement & LeadershipSalesMarketing & Sales Management