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Selling Beauty: Cosmetics, Commerce, and French Society, 1750-1830

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An "enjoyable" history of the French cosmetic industry and the evolution of beauty standards and commercial culture during a revolutionary era (European History Quarterly).

As the French citizenry rebelled against the excesses of the aristocracy, there was a parallel shift in consumer beauty practices. Powdered wigs, alabaster white skin, and rouged cheeks disappeared in favor of a more natural and simple style.


Selling Beauty challenges expectations about past fashions and offers a unique ...