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Selling in Customer Service: Integrating and Coordinating Service and Selling

By Leon Cai
eBook
$38.99
By Leon Cai
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"Service" in this book refers to the behaviors and actions of serving customers. "Selling" in this book refers to the behaviors and actions of selling products to customers. Hence, this book is completely different from other books on these subjects—Despite the fact that there are many books on service improvement and many related to selling skills worldwide, there are few books on how service and selling are integrated and coordinated. Primarily, it focuses on the interaction and transitio...

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BusinessMarketing & SalesSales