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Selling in the Paddock: A Proven, People-First Framework for Selling with Confidence in Agriculture

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Selling in agriculture is different.

It's built on long drives, early mornings, tough seasons, and relationships that last years-sometimes generations. It's not about slick scripts or high-pressure tactics. It's about trust, timing, and knowing how to show up when it matters.

In Selling in the Paddock, Georgia Stormont draws on over 15 years of experience working in agribusiness sales to share practical, no bullshit insights for sales reps, leaders, and anyone who sells into regional and rura...