Selling in the Real World: Why Everything's Changed, Why Nothing's Changed

Sales is an art form.

Sales strategies are required everywhere, for everyone. They’re used all the time: to get a raise, to get a date, or even to get a high-level executive to agree to a twenty-million dollar order. The better someone is at selling themselves, their ideas, and/or their product, the better their results.

Rather than a list of tricks, Selling in the Real World is strategic guide of plans, behaviors, and attitudes that will improve an individual’s ability to sell. Larry Sternl...