Selling in Tough Times

"Selling in Tough Times," by sales expert Linda Bishop, tells companies how to implement an actionable plan to grow sales in a down economy.

"It is now official. The National Bureau of Economic Research has confirmed what many business leaders already knew. We're in a recession," Linda Bishop says, "This book is a practical how-to guide that tells you how to grow sales in a down economy. Some current customers will defect to low-priced competitors while others will press you to cut prices. T...