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Selling Lubricants Smarter: A Lubricant Seller's Journey From Crisis To Success

By Steve Knapp, Rob Taylor
Paperback
$19.99
By Steve Knapp, Rob Taylor
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Buyers have changed. Dan Wilder had to change with them. Selling Lubricants Smarter is a story-driven, field-tested guide to winning in a buyer-led world. Written for account managers and technical sellers across base oils, finished lubricants and greases. It follows Dan, a seasoned seller whose reliable old playbook stalls after COVID. When deals slow, inboxes go quiet and price becomes the only conversation, Dan confronts the gap between how he sells and how buyers now buy.

This isn't theo...