Selling Outside the Square: Creative Ideas to Help YOU Make More Sales

What causes today's average person to buy things? Is there a psychological reason? In other words, does an unconscious mental "trigger" get pulled? These are the questions that author Bob Boog asked himself, and to answer these questions, Boog first divided all the buyers in the world by their age. Then he shows how the attitudes and thought processes of the "new average buyer" have changed! "No matter what product you sell: books, real estate, cell phones, or women's shoes this book offers...