Selling Swimsuits in the Arctic: Seven Simple Keys to Growing Churches

The pastor of one of today’s most dynamic churches illumines the basic principles of attracting the unchurched to the Christian message.Using the story of Bob, a successful swimsuit salesman whose business takes a turn for the worse when he moves to Alaska, Adam Hamilton reminds us that all of life is about sales. Whether we are in a job interview, a candidates’ debate, or a classroom, we are selling something: our skills, our convictions, our selves. The same is true of presenting the gosp...