Selling through Tough Times: Grow Your Profits and Mental Resilience through any Downturn

As a salesperson and sales manager, you know that it's harder to sell in tough times-whether it's a global pandemic, recession, or industry-wide challenge. But somehow there are always successful "tough-timers" that not only survive, but thrive through tough times. What do they have-and what do they know-that keeps them on top?



In Selling Through Tough Times, Paul Reilly lays it out in clear and straightforward terms: Customers buy differently in tough times, so salespeople need to sell diff...