Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top

THE CLASSIC GUIDE TO HIGH-LEVEL SELLING.

Updated with new insights from global executives.

How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term?

The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when sale...