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Selling Vision: The X-XY-Y Formula for Driving Results by Selling Change
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A groundbreaking approach to selling in a world demanding change
Leaders, sales managers and professionals have found themselves stuck at a crossroads between the past and the future of selling, and they need a roadmap to help them embrace the challenges they face at such a critical juncture.
Selling Vision is a step-by-step guide to creating and selling change. By implementing new change management strategies into their unique X→XY→Y selling methodology, the authors:
· Propose a new logic ...