Semiotics for beginners: Survival guide for the ordinary citizen

Hardly anyone knows what semiotics is. It is a pity, because it is a discipline that helps us to understand many things in life, not only philosophical, abstract things, but also the everyday things that happen to each of us. I do not want to make the mistake here of immediately trying to say what it is with big difficult words, and in this way gambling on the trust of the reader who is so kindly willing to follow me in these first lines. I will only say that semiotics is about understandin...