Semiotics: Principles & Problems

This book attempts to build semiotics on a new foundation, which is “meaning-making”. At the very beginning, the central terms of signs and semiotics are redefined, as the old definition for sign (one thing standing for another) is far from satisfactory. Sign is a perception that is regarded as carrying meaning. In this way, semiotics, now built on the foundation of meaning-making and meaning-cognition, is a science of meaning. All the principles are now under the scrutiny of the new defini...