Sensory and aroma marketing

This book explains how sensory and aroma marketing is used by food companies to improve the sales of their products at different locations. It starts with an introductory section about the current relevance of this field, and the foundation of how senses can affect consumers' behaviours. Then, it moves into different chapters highlighting the importance of each one of the senses in marketing strategies (smell, sight, sound, taste, and touch). Perhaps for readers the role of smell, sight, sm...