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Serendipity Based Medicine (SBM) : To Infinity and Beyond

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Serendipity means a "fortunate happenstance" or "pleasant
surprise".Serendip is the Perso-Arabic name for Sri Lanka (Ceylon).
How do we inspire new ideas that could lead to potential treatments for rare or
neglected diseases, and allow for serendipity that could help to catalyze
them?
How we can build a more concrete structure for the "idea-hypothesis testingproof
of concept-translation-breakthrough pathway" ?
What do Rollerblades, Häagen-Dazs ice cream, and Spider-Man movies have
in common? The an...