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Serendipity Brands. Magic & Mistakes Behind Succesful Brands,

By Fernando Barrenechea
eBook
$2.99
By Fernando Barrenechea
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How is a great brand built? What elements are key in defining successful brands like Nike, Patagonia or Zara? What failures showed Apple or Disney the path to success? How have brands like Starbucks, Coca Cola or Swatch? What have been the most terrible and surreal brand extensions? These and many other questions are answered in this chronicle of the brand in recent years.

A book that defends the importance of failure and mistakes in building and maintaining successful brands. Through pract...

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BusinessMarketing & SalesAdvertistingAdvertising - General & Miscellaneous