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Service Innovation: How to Go from Customer Needs to Breakthrough Services
eBook
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Advance praise for Service Innovation:
"To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation
"Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, practical, and innovative discussion of service innovation." -- Leonard Berry, coauthor of Management Lessons from Mayo Clinic
"Provides the robust framework to design services that unlock growth op...
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