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Services, Experiences, and Sustainability

By Monica A. Breiby (Editor), Ingunn Elvekrok (Editor), Terje Slåtten (Editor)
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By Monica A. Breiby (Editor), Ingunn Elvekrok (Editor), Terje Slåtten (Editor)
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This book explores the relationship between management, marketing, innovation, and sustainability within the service industries. Based on conceptual and empirical research, it examines how these elements can be integrated to enhance experiences.

Contributions from leading researchers explore both the environmental and economic dimensions of sustainability as well as social sustainability and the co-creation of services with residents and societies in a variety of contexts and regions. The bo...