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Servitization: Assessment Protocol for Action

By Antonio Pérez Márquez
eBook
$17.99
By Antonio Pérez Márquez
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Managing a servitization strategy is a tough managerial challenge due to the delicate and high business implications. What do you need to know to achieve the outcomes the company wants? A reliable, practical, and effective instrument and a relevant dynamic managerial capability for motivation and adoption decision. This is the value proposition of Servitization: Assessment Protocol for Action.

Servitization is about adding service value to the manufacturing business. The concise content deve...

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