Sesame Street: A Transnational History

In Sesame Street: A Transnational History, author Helle Strandgaard Jensen tells the story of how the American television show became a global brand. Jensen argues that because the show's domestic production was not financially viable from the beginning, Sesame Street became a commodity that its producers assertively marketed all over the world. Sesame Street: A Transnational History combines archival research from seven countries, bolstering an insightful analysis of how local reception an...