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Setting Profitable Prices: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant
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Praise for Setting Profitable Prices
"Setting prices without this book is like burning your money! Don't worry if your time is limited, Dr. Jensen doesn't bog you down with any more steps than absolutely needed to set more profitable prices—today!"
—P. Nicole Borner, CEO and founder, MetaMorph, Inc.
"Marlene Jensen has boiled down decades of practical knowledge into a few short steps that can add profits to anyone's pricing strategy. I like that she's read thousands of pricing research studies...