Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality

This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services.

Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and consumer research, mapping the topic through diverse theoretical lenses, addressing queer and feminist research, and putting sexuality and consumption in context. The book brings together leading international marketing scholars to build on the g...