Shapeholders: Business Success in the Age of Activism

Shapeholders: Business Success in the Age of Activism

by Mark Kennedy

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Product Details

ISBN-13: 9780231542784
Publisher: Columbia University Press
Publication date: 05/09/2017
Series: Columbia Business School Publishing
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 272
File size: 1 MB

About the Author

Mark R. Kennedy is president of the University of North Dakota, founder of the Economic Club of Minnesota, and a member of the Council on Foreign Relations. He has served as treasurer of Macy's, a U.S. congressional representative, a presidential trade advisor under Presidents George W. Bush and Barack Obama, and director of George Washington University's Graduate School of Political Management.

Table of Contents

Introduction: From the Heart of a Businessman
Who Are the Shapeholders?
1. Shapeholders
2. Social Activists
3. The Media
4. Politicians
5. Regulators
Seven Steps to Shapeholder Success
6. Align with a Purpose
7. Anticipate
8. Assess
9. Avert
10. Acquiesce
11. Advance Common Interests
12. Assemble to Win
13. Pope Francis, a CEO Worth Emulating

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