Sharing Best Practices in Sport Marketing: The Sport Marketing Association's Inaugural Book of Papers

It is with tremendous pleasure that I share the enclosed contents drawn from more than eighty research presentations delivered at the Inaugural Sport Marketing Association Conference hosted by the University of Florida on November 13 through 15 of 2003. Scholarly papers were presented on such subjects as corporate sponsorship, sport consumer behavior, sport product branding, and technology's role in the promotion and sales process, all subjects of critical importance to those in pursuit of ...