SHiFT!: Harness the Trigger Events That TURN PROSPECTS INTO CUSTOMERS

There is a silver bullet in sales it's called timing - when you get to highly motivated decision makers at EXACTLY the right time: after they experience a 'Trigger Event' BUT before they call your competition.

When you have the right timing the sale almost happens by itself - There are few challenges getting to the prospect, understanding their dissatisfaction, presenting a solution, or closing the sale. By luck or sheer numbers you've had timing happen before, not it's time to make it happ...