Shopper Marketing 101: Making Brand Shopper Ready

Shopper Marketing 101: Making Brand Shopper Ready

by Nitish Rai Gupta

NOOK Book(eBook)

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Product Details

ISBN-13: 9789384898106
Publisher: Bloomsbury USA
Publication date: 04/30/2015
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 124
File size: 7 MB

About the Author

Nitish Rai Gupta is a seasoned marketing professional with experience in building brands in more than 20 countries across Asia, Africa and India. He has worked for organizations like Procter and Gamble, Coca-Cola and Heinz in various capacities for building their brands in the region. His marketing campaigns have won awards like Cannes Lion, Asia Marketing Effectiveness Award (EFFIES) and Abby Goa Fest.
A regular speaker across B-schools, he has also published 2 books on marketing (7 Principles of Brand Management and Why Monk bought the Ferrari?). He is an alumnus of IIM Calcutta and IIT-BHU.

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