SHpargalki dlya bossov: ZHestkie i Chestnye uroki upravleniya, kotorye luChshe vyuChit' na Chuzhom opyte

On the example of specific cases from his own practice, the author truthfully and ironically analyzes the key issues of entrepreneurship: the choice of goals and setting goals, the education of corporate values and the definition of marketing dominants, the development of a strategy and the actions of a leader in a constantly changing and completely unfriendly external environment.