Signifying without Specifying: Racial Discourse in the Age of Obama

On the campaign trail, Barack Obama faced a difficult task—rallying African American voters while resisting his opponents’ attempts to frame him as “too black” to govern the nation as a whole. Obama’s solution was to employ what Toni Morrison calls “race-specific, race-free language,” avoiding open discussions of racial issues while using terms and references that carried a specific cultural resonance for African American voters.

Stephanie Li argues that American politicians and writers are ...