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Simplified Guide To Marketing

By Kerwin Mathew
eBook
$3.70
By Kerwin Mathew
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DESCRIPTION OF BOOK

This marketing book is a simplified text based on numerous courses the author has conducted for business people, sales and marketing executives, and marketing students. The book covers important aspects of business and marketing such as how to carry out a break-even analysis, how to export and expand the business, how to carry out marketing research, how to prepare a marketing plan, pricing strategies, marketing communication, and even how to be an effective sales perso...

Categories

BusinessMarketing & SalesEconomicsMarketingMacroeconomicsConsumer BehaviorMarketing - General & MiscellaneousSalesInternational MarketingIncome Distribution - Macroeconomics