Simplified Real-World Economics: A Practical Guide for Managers and Small Business Owners

Small business owners, entrepreneurs, and many managers and engineers involved in the development, production, sales, marketing, or distribution of products all need a basic understanding of economics. Yet most struggle with economic concepts and are ill equipped to make good economic decisions at work or to manage their own economic lives effectively. Even many highly experienced and financially trained professionals struggle with economic concepts and how to apply them.

This problem stems ...