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Simply Invest: Naked Truths to Grow Your Money

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In his long-awaited first book, Goh Yang Chye, one of the pioneering leaders of financial planning in Singapore, debunks several misconceptions and unveils scientifically-proven realities about investing that have been kept hidden for far too long:

  • why do investors keep losing money?
  • what are the factors that drive investment returns?
  • how should we react in a market crisis?
  • how do you build a better portfolio?
  • how do we protect ourselves from being cheated?
  • does everyone need a financial ad...