Sit Down and Cheer: A History of Sport on TV
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Television and sport is the ultimate marriage of convenience. The two circled each other warily for a while - sport anxious the sofa-bound might spurn the live product, TV reluctant in a limited channel world to hand over too much screen time to flannelled fools and muddied oafs.
But they got together, and stayed together, for the sake of the money, and now you cannot imagine one without the other. They are indivisible, like an old couple sitting in a teashop finishing each other's sentence...
But they got together, and stayed together, for the sake of the money, and now you cannot imagine one without the other. They are indivisible, like an old couple sitting in a teashop finishing each other's sentence...



