Six Marketing Mistakes CEOs Can Avoid: Telltale symptoms of six marketing mistakes, why they cause problems, and what companies should do instead

In Six Marketing Mistakes CEOs Can Avoid, Rebekah Donaldson describes the telltale symptoms of six marketing mistakes, why they cause problems, and what companies should do instead. It covers:
* Tactics Tunnel Vision
* Hiring Specialists Too Soon
* Awareness - The Red Herring
* Push Marketing
* Coordinating Specialists
* Me-Too Marketing Plans

Marketing failures are costly even in a good economy. In the current business climate, they can be fatal. By directing a company's marketing dollars in the ...