Six Rules for Creating Products People Love: An Introduction to the Ppl Rules

Great and successful products do not just make money but they engender a love and devotion from their users. These are the Products People Love and they follow the six rules found in this book- the PPL Rules. Six Rules for Creating Products People Love provides clear and actionable guidelines for the design, development, and marketing of successful products. • Make it Easy to get started • Make it Useful • Make it Easy-to-use • Make it Valuable • Make it Attractive • Make it Trustworthy ___...