Sky High: The Indigo Story

IndiGo was one of the late entrants in the low-cost airline business in India. The market already had strong players by then - many of them new - including Capt. Gopinath's Air Deccan, Ajay Singh's SpiceJet, Vijay Mallya's Kingfisher Airlines and Wadia-group's GoAir. How did IndiGo in a matter of a few years, not only become profitable but also the most valuable airline in the history of Indian aviation while other airlines struggled (and continue to) and others simply grounded? What makes ...