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Slingshot: AMD's Fight to Free an Industry from the Ruthless Grip of Intel

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When Hector Ruiz joined AMD, quickly ascending to the CEO’s suite, he took the helm of a dynamic company that was nonetheless struggling against perceptions that it could not contend with Intel, the Goliath of the microchip industry. Though AMD’s technology, products, and pricing were keeping pace with or outstripping Intel’s, the market wasn’t responding. Why?

Ruiz found deals unaccountably collapsing, his executives stonewalled by business partners, and promising innovations thwarted. As...